Your success in any field depends on how much value you are able to create or add by way of your efforts. When you are able to focus your attention on value addition of the products and services that you are offering, you inevitably achieve success!
If you look at the lives of successful people or organizations, they all offer the guiding principle i.e. to continuously offer better of themselves for the benefit of the world. Marketing plays a key role. You cannot be successful if you don’t have takers. To have takers, you need to answer the quintessential question; why should anyone go for you?
For that you need to develop your USP and keep adding value to it followed by right marketing. You have to convert yourself into a magnet so that people not just accept what you have to offer at the same time stick to you.
One fundamental truth about this fast changing world is there is too much competition around and things are so dynamic that you need to be evolving yourself and your organization fast enough before competition engulfs you. How fast you are able to think beyond your competitors is the key formula to remain on the path of success.
Apart from having the competitive and innovative spirit, you need to always remember that the fundamental support for your survival is continual value addition in whatever that you are doing.
You may not be the numero uno all the time. But as long as you are striving towards value addition with the right spirit and approach you will continue to remain in the game and maintain your name.